refinement
Of the initial logo ideas, the one using part of the old Baroque Choral Guild angel got the best reception. This logo formed the base of all the subsequent designs.
At this point I also started to throw out ideas for stationery so there are three series of design iterations to follow.
- logo, tagline, and masthead iterations that explore different versions of the logo and how it fits with other elements of the identity.
- letterhead iterations exploring other ways of showing what organizational branch the letterhead belongs to.
- envelope iterations are similar to the letterheads.